Could Your Site Work Harder For You?

Traffic, traffic, traffic...if I build it they will come.  With web sites, yes, they'll come, and then, in most cases they'll leave right away.  The average site out there gets about 1/2 of 1 % of people that will actually take action. In other words nearly 200 people have to visit your site each month to get 1 phone call, email or purchase.  If you don't believe me, look at your site statistics.  If you don't have site statistics, you can get them through Google Analytics.  I know that this is a crazy notion, but what if you could get just 5 people out of 200 to take some sort of action...you would theoretically grow your business between 500% - 1000%.  You would go from making $100 dollars a day to anywhere from $500 - $1,000 a day.  If I haven't peaked your interest by now, you might as well quite reading.

Yes, every website needs traffic, and a lot of it, but what troubles me is that people are so rapped up in getting people to the site, that they don't look at the site itself.  I promise that with some easy, and free, or extremely low cost changes you'll achieve these results.

Your goal when you get a visitor to your site should be to ask for their contact information, and have them give it to you, so that you can then use that information to start a relationship with them.  People do business with those that they trust.  Think about it...even if you do buy something on line, chances are you were recommended by a friend, you are familiar with the reputation of the company, or you have a relationship with the business owner.  Who would you be more likely to buy a new roof from on line...Home Depot, or Bob The Roofer?

The first 8 seconds on a web site are critical to a visitor.  The longer you keep them on the site, the better chance you will have of getting them to take action. The following are 10 easy fixes to your web site.

1.  Make sure your site looks professional.  Your web site is a direct reflection of your business.  Make sure that it represents your business in a professional manner.
2.  Keep copy brief, quickly get to the point and break up large chunks of copy into bulleted lists.
3.  Make sure that contact information is readily available.
4.  Give away something of value to make people want to share their contact information.  Write an e-book, offer a free consultation, or a coupon.
5.  Make it easy for them to leave their contact information, and easy for them to opt out.
6. Add a call to action.  Tell them what they are supposed to do.
7. Keep your site updated...give people a reason to come back.
8. Make sure your site works / looks good in every browser, including mobile devices and iPads
9. Make navigation easy for visitors to get around in your site.
10.  Keep pages simple, don't annoy people with music and things that are "cute."

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