You can't have a good web site without really good navigation. If your visitors can't move around your site easily, and quickly find what they came there to find, they will get frustrated and leave. Think for a moment about how you surf...You look for something...if you can't find it on one site in less than 8 seconds, you're surely off to the next site.
Good navigation is easy to read, doesn't use "cute" terms for common menu items, and you don't have to hunt all over the site to find it like it's Easter morning. Navigation should either run along the top of the site, or the right hand side of the site, and typically will have navigation at the bottom of the page as well. If a page is long, make sure you use anchor tags so that people can easily move down on the page, as well as "return to the top of the page."
A good rule of thumb to follow when it comes to navigation is that your visitor should never be more than 2 clicks away from the information that they are looking for.
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