It is no secret that there are millions of sites on the Internet. One of the biggest mistakes that I see a lot of people make is that they work at driving people to their websites, but once they get there, they find nothing of interest, and quickly leave.
The first 8 seconds that a visitor is on your site are critical. It is important to quickly grab their attention, and make them want to dig deeper. The longer they stay on your site, the better chance you have of getting them to take some sort of action.
Here are a few ideas to help make people want to stay on your site:
1. Place the most important information "above the fold," or on the portion of your screen that is visible before you have to start scrolling down.
2. Break text up into bite-size pieces...remember, most people don't like to read.
3. Use pictures and graphics to grab attention.
4. Make sure your site is professional, and everything is working.
5. Use a call to action. Many people don't know what they are supposed to do when they get to your site. Politely ask, or request them to do something..."Sign up for our complimentary newsletter."
6. Get to the point...make it easy for visitors to quickly find the information that they are looking for. If your pages are too long, consider breaking them up into several pages, or at the very least use anchor tags to help navigate within the page.
No comments:
Post a Comment